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Videos

Blogs Team of happy business people working on a collaborative project
Mikel Lindsaar · Mar 31

Why I built StoreConnect

Mikel Lindsaar explains why he built a Salesforce-native commerce solution to end the “integration tax” that kills business growth and continuity.
Blogs AI agents can talk about anything BLOG HEADER
Mikel Lindsaar · Mar 25

AI agents can talk about anything, but do you want them to?

Stop struggling with AI data grounding. Discover how StoreConnect and Salesforce allowed one business to deploy a fully functional AI agent in just 10 business days.
Blogs Why I don’t trust third-party plugins with customer data COVER PHOTO
Mark Zammit · Mar 25

Why I don’t trust third-party plugins with customer data

The hidden compliance risks of server-to-server data transmission and why first-party data ownership on Salesforce is the only way to meet strict privacy laws.
Blogs Plugin security hole COVER PHOTO
Mark Zammit · Mar 17

The plugin security hole nobody talks about.

COO Mark Zammit exposes the security risks of eCommerce plugins and client-side javascript, explaining why first-party data ownership on Salesforce is critical for security.
Blogs The hidden cost of managing multiple eCommerce stores BLOG HEADER
Mikel Lindsaar · Mar 11

The hidden cost of managing multiple eCommerce stores

A company running 76 eCommerce stores needed four full-time staff just to keep products updated. Learn how consolidating onto one system freed up their team for growth.
Blogs Avoid the integration trap in your eCommerce business HEADER
Mark Zammit · Mar 11

Why "fake integrations" break as you scale

Explore the “fake integration” trap in eCommerce and learn why sync-based plugins create technical debt as your business grows. Discover the stability of a first-party, Salesforce-native approach.
Blogs How to find the real truth behind UTM tracking BLOG HEADER
Mikel Lindsaar · Mar 5

How to find truth in web traffic attribution

Stop guessing about ad spend. Learn how truthful, multi-touch UTM tracking solves the problem of sales numbers that don’t add up, giving senior leaders confidence in their marketing budget.
Videos Man walking up arrow hill HEADER IMAGER
Mark Zammit · Mar 4

Why your platform should work for you (and not the other way around)

StoreConnect COO Mark Zammit explores the conflict between business growth and digital transformation, emphasizing why your eCommerce platform must adapt to your unique processes.
Blogs When both integrated systems want to lead, someone will trip BLOG HEADER
Mikel Lindsaar · Feb 25

When both integrated systems want to lead, someone will trip

The complexity of integrating platforms like Shopify and Salesforce can lead to critical data synchronization failures. Learn how relying on one system with one data model solves these common nightmares.